Schizophrenic.NYC’s main slogan since the beginning has been “Don’t Be Paranoid, You Look Great.” At first, we didn’t even have merchandise that said that slogan, however due to popular demand, we started a whole collection.

On Instagram, we asked the question,
“What does ‘Don’t Be Paranoid, You Look Great.’ mean to you?”

These are the answers.

More To Come From Our Question/Answer Series. If you think you have a good question, let me know on the contact page.


What Does "Don't Be Paranoid, You Look Great" Mean To You?

Michelle Hammer is a Schizophrenia Activist and created and founded the company Schizophrenic.NYC. She is an NYC native and was featured in the WebMD documentary Voices, which was nominated for a Tribeca X Award at the Tribeca Film Festival 2018. Michelle has also been featured in Mashable, The Daily Mail, Stylist, and Buzzfeed to name a few. Michelle was diagnosed with Schizophrenia at 22, after a misdiagnosis of Bipolar at age 18. At 27, Michelle decided to use her artistic talents, and fearless personality to do something that could benefit the mental health community. In May 2015, she founded the company Schizophrenic.NYC, which is a clothing line with the mission of reducing stigma by starting conversations about mental health.